OUR STORY
BUILD YOUR DREAM
Madara Developments Combines Functionality, Unique Design & Long-Term Project Value To Maximize Returns For Stakeholders
We specialize in property development spanning residential apartments, townhouses, land subdivisions, and commercial sites on the east coast of Australia. Submit your project enquiry today to speak with our team.
Our Story
Founded in 2019, Madara Developments has success in key areas of property development inclusive of residential apartments, townhouses, land subdivisions and commercial sites in Sydney, Australia. With a proven track record of successfully delivering multi-use residential projects, Madara attracts new residents and investors to key areas around Sydney, while capitalising on existing amenities.
The Madara experience in building and managing quality property developments is testament to their market insight and capacity to deliver cost-effective quality products. The award-winning project ‘Greenviews’ on Castle Hill Country Club is a prime example. “Apartments with style and substance” is the mantra of Madara residential developments.
Madara Philosophies
Low maintenance open plan living, a positive sense of community, elegant design, affordability, convenience, location & strong transport links are key to Madara’s vision & reflect both investor & owner occupier investment priorities. Madara relies heavily on investor/client feedback to refine & innovate each new project.
Opportunity Driven Company
Having established partnerships and long-term relationships, our stakeholders, including construction builders, are given the opportunity for professional and financial growth. Madara is founded on the strength of our relationships with every party involved in the development process. Our dedication and focus is to exceed our client's ambitions and expectations. Through the continual refining of our business strategies, we have positioned ourselves as market leaders, offering an integrated approach to property.
Why Madara
Having established partnerships and long-term relationships, our stakeholders, including construction builders, are given the opportunity for professional and financial growth. Madara is founded on the strength of our relationships with every party involved in the development process. Our dedication and focus is to exceed our client's ambitions and expectations. Through the continual refining of our business strategies, we have positioned ourselves as market leaders, offering an integrated approach to property.
Nimble, adaptive & entrepreneurial company with strong employee engagement & culture of overperformance.
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Established National Platform
Product reach & geographic diversification is unique to other residential property developers.
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Sales & marketing company that develops & builds property
Development & building objections driven by sales and supported by product design, not the other way around.
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Unique product diversification
We don't throw all our eggs in one basket, we diversify our development strategy.
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IRR focused, highly efficient funding model
Intelligent use of capital to drive risk adjusted returns to shareholders.
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Aligned & experienced management team
Extensive market knowledge & deep industry relationships. Founding shareholders to remain invested going forward.
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Favourable residential market thematic
Interest rate and housing affordability metrics are highly supportive.
Established Platform
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Development Mix
Medium density units, townhouses, duplexes, medical & retirement.
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High rise = High risk
Focus on small to medium sized projects.
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Competitive Advantage
Our product reach & geographic diversification is unique relative to other commercial & residential property developers in Australia.
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Biggest Growth States
Focus on NSW & QLD in Australia only.
Madara Funding Model
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Presale Process
Target strong pre-sales to reduce project risk & underpin project specific senior debt.
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Funding Partner Process
We leverage relationships with all lenders - we are not beholden to one.
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Risk Adversed
No debt or equity capital tied up in long dated projects heavily reliant on through the cycle market conditions.
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IRR Focused
Focus on efficient equality usage, which in turn drives equity IRR out performance.
OUR PROCESS
Madara ensures every site selected is highly suitable for both owner-occupiers and the rental market by adhering to its ‘Secret 7’ selection criteria, which include factors such as location, planning and design, proximity to employment opportunities and educational institutions, strong transport links, potential for capital growth, and a balance where demand outstrips supply. This rigorous process guarantees that each development is of the highest quality and luxury, offering buyers the best potential for growth and return. Additionally, Madara’s sales and marketing team collaborates closely with business development managers to create an ideal product mix that aligns with market demands and investment goals.
The "Secret 7" Site Selection Criteria
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Location
Madara places a strong emphasis on site selection, ensuring that locations are carefully chosen for their appeal to both owner-occupiers and the rental market. This prioritization aligns with their focus on building high-quality, market-relevant properties that maximize value for stakeholders.
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Planning & Design
Every project is driven by meticulous planning and elegant design to create aesthetically appealing, functional, and cost-effective properties. This ensures their developments reflect Madara’s ability to meet the expectations of modern investors and buyers.
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Employment Opportunities
Sites are selected with proximity to employment hubs in mind, providing accessibility and fostering demand for both rental and sales markets. This strategy enhances property desirability and long-term viability.
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Educational Institutions
Projects are often located near schools and universities, making them attractive to families and young professionals. This deliberate positioning aims to increase buyer appeal and rental demand.
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Transport
Strong transport links such as proximity to public transit or highway access are integral to Madara’s site selection process, ensuring convenience for residents and increasing property marketability.
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Capital Growth
Madara seeks sites with high potential for capital appreciation. This aligns with their goal to provide investors with strong returns and steady property value growth over time.
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Demand Outstrips Supply
Madara targets areas where housing demand exceeds supply, ensuring a steady market for their developments. This strategy minimizes risk and supports robust returns for stakeholders.
Planning & Preparation
Having established partnerships and long-term relationships, our stakeholders, including construction builders, are given the opportunity foMadaras focus during planning & preparation is to minimise time between site acquisition/deployment of capital & commencement of construction to deliver projects on time. Some other key focuses include:
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Loyal & Incentivised Consultant Team
Madara works closely with a dedicated and motivated team of consultants, ensuring that every site selected complies with the 'Secret 7' criteria for maximum value and market alignment.
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External Architects
Projects are designed with the assistance of external architects who implement elegant and functional designs. This approach ensures aesthetic appeal and cost-effective structures that meet modern buyer and investor expectations.
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Design Dictated By Sales & Market Research
Madara integrates rigorous sales data and market research to shape the project design, ensuring it aligns with current buyer preferences and market demands.
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Road Test Plans With Key Selling Agents
Plans are tested with experienced selling agents to validate the product mix and ensure alignment with target audience expectations, optimizing sales success.
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Investing Heavily In Market Research
Extensive research is conducted to understand market needs, trends, and investment potential, enabling Madara to develop properties that offer high growth and return.
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Capital Growth
Madara seeks sites with high potential for capital appreciation. This aligns with their goal to provide investors with strong returns and steady property value growth over time.
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High Performance Sales Team
Ensure sales team are kept abreast of project developments & any potential amendments/improvements to the original DA scope particularly in relation to product mix so they can prepare to sell and meet agreed KPI's.
Sales & Marketing
Madara’s sales & marketing strategy is a key driver in aligning its property developments with market needs, maximizing returns, and ensuring client satisfaction. Several core components define this approach:
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Brochures, Flyers, Signage
Madara Developments utilizes high-quality promotional materials such as brochures, flyers, and signage to effectively showcase the unique features, luxury, and investment potential of their projects. These materials are meticulously designed to appeal to both owner-occupiers and investors, providing essential project insights and reinforcing Madara’s reputation for quality and market relevance.
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Ipad Applications, Touchscreen
Interactive iPad applications and touchscreen interfaces are used by Madara to enhance client engagement and streamline the exploration of their developments. These digital tools present project details in an innovative, modern format, allowing users to visualize properties, access multimedia presentations, and better understand the benefits of investment opportunities.
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Sales Toolkits
Madara equips its sales team with comprehensive sales toolkits, which include presentations, informational materials, and collateral tailored to specific developments. These resources ensure consistency in messaging and enable the sales team to effectively communicate Madara’s value propositions, product differentiation, and alignment with market demands.
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Use of Sales Display for Client Meetings or Seminars
Sophisticated sales displays are central to Madara’s client engagement process during meetings and seminars. These displays offer immersive visual representations of projects, facilitating in-depth discussions and enhancing the presentation of the developments’ key features and investment potential. This approach bolsters trust and ensures a strong connection with potential buyers or investors.
Madara Team
Madara Developments thrives under the leadership of a highly experienced & diverse team, each bringing unique expertise to the company’s success. With strengths in property development, project management, operations, sales, finance, tax compliance, AI-driven marketing, & global talent acquisition, the team leverages their combined skills to drive innovation, deliver high-value projects, & scale the business effectively.
Craig Adams
Founder/CEO
Craig Adams, Co-Founder and CEO of Madara Developments, brings over 26 years of extensive experience in property development and project management, making him a driving force behind Madara's success. His deep industry insight, results-driven approach, and proven track record in transforming opportunities into achievements enable him to deliver high-value projects that exceed client expectations. Craig’s expertise in navigating the complexities of real estate ensures that Madara's clients achieve their desired outcomes through innovative, cost-effective, and quality-driven property solutions.
Tim Young
COO
Tim Young, Co-Founder and COO of Madara Developments, plays a pivotal role in driving the company’s operational success. With extensive experience as a startup founder, Tim specializes in rapidly launching projects, raising capital, managing remote teams, and overseeing business growth. His entrepreneurial background enables him to build a strong operational framework for Madara, ensuring scalability, efficiency, and the achievement of ambitious project goals, ultimately helping clients realize their investment objectives.
Kaine Coomerawel
Business Development Exec
Kaine Coomerawel, Business Development Executive at Madara Developments, brings extensive expertise in sales, finance, and property development to help drive the company’s growth and success. With his proven background across marketing, software, and real estate, Kaine plays a crucial role in delivering exceptional value to clients and stakeholders. His skills in sales strategy, CRM, leadership, and financial planning enable Madara to advance its mission of reshaping the duplex property market while ensuring clients achieve their investment goals.
Sidney Cachuela
Tax/Compliance Advisor
Sidney Cachuela, Tax and Compliance Advisor at Madara Developments, leverages his expertise as a co-founder of POP Business, where he revolutionized tax and accounting services through cloud technology. With a proven ability to scale businesses rapidly and a strong track record in innovation, Sidney ensures Madara’s tax and compliance strategies are seamless and future-focused, helping clients achieve growth while navigating complex financial landscapes effectively.


Rich Latimer
AI/Marketing Advisor
Rich Latimer, AI/Marketing Advisor and JV Partner at Madara Developments, brings extensive entrepreneurial expertise and innovative marketing solutions to the team. As the founder of RT Digital and creator of cutting-edge technologies like COS (Complete Outreach System) and AISS (AI Driven Sales System), Rich is at the forefront of revolutionizing business growth. His expertise in digital marketing and AI-driven strategies supports Madara in generating new business opportunities, enhancing brand visibility, and driving client success in the property development sector.
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Myles Maximilian
Talent Advisor
Myles Maximilian, Talent Advisor at Madara Developments, is the Founder of GloMax Search, a global recruitment firm operating across 140+ countries. With expertise in data, business intelligence, and multiple industries, Myles enables Madara to secure top-tier talent and scale effectively. His collaboration with employer of record (EOR) firms and experience supporting recruitment needs for a unicorn company highlight his ability to deliver seamless hiring solutions, helping Madara optimize its workforce for international expansion.
Want To Partner With A Proven Team? Madara Developments Offers Expertise In Innovative Residential & Commercial Projects
Through its integrated property development model, Madara offers unique investment opportunities designed to generate revenue and deliver positive ROI in the residential and commercial sectors.